Saks: Can A New Look Attract Private Equity?

Saks -- well, they've been streamlining left and right, haven't they? Dumping their less profitable chains, spewing out cash via special dividends -- they're a lean, mean luxury retail machine at this point...

In January, they'll be unveilng a new logo. Kind of MoMA, abstract, eye-catching. Check it out:



Says Pentagram, the firm who did the design work: "We took the cursive logo, redrew it with the help of font designer Joe Finocchiaro, and placed it in a black square. Then, we subdivided that square into a grid of 64 smaller squares."

Funky ain't it? They've never had much in the way of branding; their logo has changed constantly over the years. Who knows how long this ultramodern take on it will hang around, but hopefully long enough to get them a bid. With a market cap of 2.5bn, and luxury biz still solid, I consider them a buyout target.