Wednesday, January 10, 2007

Dell: Would You Like Foliage With That?

From Minyanville:

Dell Unveils New, Environmentally Conscious Cynicism at Consumer Electronics Show

In a speech Tuesday at the Consumer Electronics Show, Dell CEO Michael Dell unveiled the company's new plan to become more "environmentally conscious" by doing nothing except urging its customers and competition to become more environmentally conscious, the New York Times reported.

* According to the New York Times, Dell announced the company would begin a program called "Plant a Tree for Me,” asking customers to donate $2 for every notebook computer they buy and $6 for every desktop PC.
* Customers in the United States will be given the chance to donate when they place an order for a Dell PC, the Times reported.
* Here's the beauty of the program: the company won't itself plant any trees, or donate any money for planting trees, or make any environmentally-friendly changes to the way it manufactures computers and electronics.
* Instead, the company will give the money donated by its customers to the Conservation Fund and the Carbonfund, two nonprofit groups that promote ways to reduce or offset carbon emissions, who will in turn buy and plant trees.
* Dell said the company intends to cover the "administrative costs" of the program, which we estimate could potentially cost the company maybe a hundred bucks or so, probably less.

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