Race-car chica Danica Patrick inked a big deal today with Motorola. Sponsors have fawned over her recently, despite the fact that she has never won a race.
Do they see this as a chance to ink a cheaper deal with a up-and-comer, or has she merely done a better job marketing herself as "racing girlie novelty item" than she does driving a car around in circles?
Brings Anna Kournikova's mediocre tennis career to mind, though Danica has a far lower hooch factor. Ah, well, we can't all be Maria Sharapova.
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