Wednesday, September 20, 2006

Send Stern Back To Earth

Rumors abound that Howard Stern may return to terrestrial radio. However, Stern constantly bags on terrestrial radio while he's doing his shows on Sirius, and Mel Karmazin swears it will never happen.

Perhaps they protest too much, and he will go back. But why is this such a terrible thing? Has he really brought in enough paying subscribers to earn that phenomenal amount of money he was paid to come to Sirius (and would, presumably, be returning most of if he broke his contract)?

I think not. If he goes, it may be a good thing for SIRI. Maybe it'll even encourage them to merge with XM, which is probably the best thing that could happen for satellite radio.

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